Situation
Strong clinical work, priced like a commodity. The client mix skewed toward low-value treatments, the website undersold the practice, and there was no content bringing anyone in. Demand rose and fell with the season.
Approach
We rebuilt the site around the ideal client rather than the full service list, and built a content system that leads with the high-margin treatments and tells people exactly what to do next. Targeted campaigns brought the right enquiries in, and community engagement kept the clinic present between visits.
Outcome
Prices went up and the diary stayed full. Fewer hours lost to answering the same enquiries, more spent with clients. Bookings now come in blocks, booked in advance, and retail product became a second line of revenue.