Situation
A Michelin-guide restaurant with a reputation built entirely on word of mouth. The food and the room were doing the work, but nothing online carried that standard. Diners searching from outside the city had no reason to find it, and no reason to trust it when they did.
Approach
Content Creation, Ad Campaigns, and Client Retention. We built the content system around what already made the restaurant distinctive, gave the chef a personal presence, took over social management, and ran local search and paid campaigns targeting diners planning ahead rather than walking past.
Outcome
The brand online now matches the brand in the room. Reservations started arriving from outside the local area. As competition in the area grew, bookings held steady rather than thinning.